Pricing a property is a key step to a successful sale. The price must be realistic to attract buyers. At the same time, however, it has to match the value of the property so that the owner does not lose out. Here is an overview of the four main steps we take in pricing a property.

REAL SALES
The first step is to analyze real sales of similar properties in your area. This involves finding out what price they really sold for and how long it took to find a buyer. This data provides valuable information about the current market and helps you estimate a realistic price for your property. Using real sales data is essential as advertised prices can often be higher than actual sale prices. To find this information we use several sophisticated analytical tools such as: valuo.cz, reas.cz, pricehubble.com, CeMap.cz, S-reality price map, etc.

CURRENT OFFER
The next step is to assess the current supply of competing properties in the area. Tracking these offers allows you to understand what time the properties are being offered and what their price is. This step involves comparing the size, condition and other features of your property with those being offered. This helps determine how your property ranks among others in the market and what competitive advantage or disadvantage it has. It is important to note here that these are offer prices, not actual sale ones. There is a big difference between offering a property or actually selling it.

STRENGTHS
Each property has its own unique strengths that can set it apart from others. Identifying these strengths is key to effective presentation and marketing. These may include the location, the condition of the property, unique architectural features, or perhaps a beautiful view of the green space. Based on these selling points, we focus on creating a presentation that highlights these strengths and appeals to potential buyers.

SALES STRATEGY
The final step is to design the price and sales strategy. This stage involves taking into account your expectations for price and time of sale, as well as market trends. The strategy may include various tactics such as setting an attractive starting price, holding open days, or using different marketing channels to reach the widest possible range of potential buyers. The aim is to maximise the chances of a quick and successful sale at the best possible price.

Ultimately, pricing a property is a complex process that requires careful analysis and strategic planning. Using the above steps and tools, it is possible to achieve an optimal outcome that satisfies both the seller and the buyer.

Are you interested in the price of your property? Then do not hesitate to contact us. We will be happy to provide you with a free, no-obligation valuation.